Social Media Marketing in Pune
Posting is not the hard part. Being remembered is. We build a monthly content engine where every reel, carousel and story has a job.
- What you get: a monthly content calendar mapped to business goals, reels, carousels, posts and stories, page management and community replies, and a performance review every two weeks.
- Who it is for: retail brands, founders, films, events, spiritual organisations and service businesses that want their audience to feel a brand presence.
- What we measure: saved posts, profile visits, qualified DMs and bookings, not follower counts on their own.
A storyteller’s structure
Both founders come from theatre. Reels are built on a hook, a build and a payoff, and we borrow from storytelling instead of copying whatever format is trending this week.
NCPA Connections, Pune
We shot school workshops and theatre field trips, edited reels and festival films, and posted on the Pune city page of a multi-city youth theatre festival.
Read the case studyA.R. Rahman Live in Pune
Creators from Pune and Maharashtra were shortlisted and briefed, from the first trailer to the ticket-push reels.
Read the case studyImpact films for causes
We shot and edited the impact film for Snehalaya, an Ahmednagar NGO, and edited an ocean protection film for Pratham InfoTech Foundation.
See the filmsPodcast production
We shot and edited the Tapas Elder Care podcast, including the episode on understanding dementia.
See the episodeOrganic, paid or both
| Your goal | Lead with | How the other supports it |
|---|---|---|
| Announce a launch, film or event | Paid amplification of your strongest content | Organic posts give the campaign a feed that looks alive when people click through. |
| Build a steady brand presence | An organic content calendar | A small paid budget can push the pieces that are already working. |
| Generate enquiries | Paid ads sending to a page built for the offer | Organic content builds the trust that makes the enquiry more likely. |
From calendar to review
- Plan. A calendar tied to your goals, with each piece assigned a purpose: attract, explain, prove or ask.
- Produce. Shoots, edits, captions and design, with reels scripted before anyone picks up a camera.
- Publish and respond. Posting, page management and replies to comments and messages.
- Review. A performance review every two weeks: what was saved, what brought profile visits, what started conversations.
Mistakes we see most often
- Chasing a trend with no script, so nothing about the brand is remembered.
- Posting every day with nothing to say.
- Treating follower count as the goal.
- No link between the content and an offer, so attention has nowhere to go.
- Leaving comments and messages unanswered for days.
- Changing style every fortnight before any style has had time to be recognised.
What we need from you
- Access to your pages and insights, or help setting them up.
- What you sell, to whom, and what a good enquiry looks like.
- Brand assets and permission to shoot where needed.
- One person who can approve content quickly.
Related pages
Video marketing for small businesses
Formats and production approaches that suit smaller budgets.
Read the articleRelated Pages and Guides
Discuss a campaign
Tell us what you are trying to say and who needs to hear it. We reply within 24 hours on working days.
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