NCPA Connections in Pune: Content for a Youth Theatre Festival
A festival that runs in several cities needs each city to feel like it has its own story. We were the Pune city content partner.
A city page inside a national festival
The festival runs across several cities, and each city’s content needs to feel local while still belonging to one festival.
Youth theatre is made in workshops and on field trips, well before anyone sits in an audience. Our shoots took place at Pune school workshops and theatre field trips, where the work actually happens.
From workshop floor to the feed
- On-ground shoots at Pune school workshops and theatre field trips.
- Editing of reels and festival films from that footage.
- Posting and scheduling on the Pune city page.
- Coverage of 167+ students across the workshops and trips we shot.
Examples on the festival page include moments from Connections India, a mid process check-in with @rups.rups.rups and rehearsal energy. You can see them on our work page or by following @ncpaconnections on Instagram.
Working in a language we know
Both Jodbrain founders come from theatre. The pieces we published lean toward process, with rehearsal energy and mid process check-ins, as well as finished moments.
The same structure we use for brand content applies: a hook, a build and a payoff. A workshop offers all three in a single afternoon.
What we can say about outcomes
The project covered 167+ students in Pune. This page does not include reach or engagement figures.
Related pages
Cultural Programmes
Talk to Jodbrain
If you run a festival, a school programme or a cultural organisation and need a content partner, tell us about it.
Talk to Jodbrain WhatsApp us