Quick answer

Inventory current URLs, map redirects one to one, preserve useful content and metadata, test canonicals and submit the updated sitemap after launch.

Protect important URLs, content and measurement when a site moves to a new design, platform or domain. Use the questions below during planning, review and approval. Do not mark an item complete without evidence.

Search data source: Google Keyword Planner, India, English, Sep 2025 to Aug 2026. These are planning estimates, not promised traffic.

The decision behind this topic

Protect important URLs, content and measurement when a site moves to a new design, platform or domain.

Use the questions below during planning, review and approval. Do not mark an item complete without evidence.

Action plan

Inventory current URLs, map redirects one to one, preserve useful content and metadata, test canonicals and submit the updated sitemap after launch.

  1. Which URLs receive organic traffic? Write the answer in the brief and connect it to this outcome: Inventory current URLs, map redirects one to one, preserve useful content and metadata, test canonicals and submit the updated sitemap after launch.
  2. Is every removed URL mapped? Check the answer against this practical situation: Redirecting every old page to the home page removes context for users and search engines. Each useful old URL should point to the closest relevant new page.
  3. Who checks errors after launch? Name the owner, the evidence they must keep and the date when the decision will be reviewed.
StepDecision questionEvidence to keep
1Which URLs receive organic traffic?Inventory current URLs, map redirects one to one, preserve useful content and metadata, test canonicals and submit the updated sitemap after launch.
2Is every removed URL mapped?Redirecting every old page to the home page removes context for users and search engines. Each useful old URL should point to the closest relevant new page.
3Who checks errors after launch?Named owner, source record and review date

Worked example

Redirecting every old page to the home page removes context for users and search engines. Each useful old URL should point to the closest relevant new page.

For “Website Migration SEO Checklist”, replace the example assumptions with your own audience, constraints and approval evidence before using the method.

Working checklist

  • Which URLs receive organic traffic?
  • Is every removed URL mapped?
  • Who checks errors after launch?
  • Who owns the next action for technical seo?
  • Which evidence for “Website Migration SEO Checklist” will be reviewed, and on which date?
Best next step

Inventory current URLs, map redirects one to one, preserve useful content and metadata, test canonicals and submit the updated sitemap after launch.

Mistakes to avoid

  • Treating “Website Migration SEO Checklist” as a generic deliverable instead of a specific business decision.
  • For “Website Migration SEO Checklist”, avoid this: Approving screens before content, accessibility and measurement requirements are clear.
  • For “Website Migration SEO Checklist”, avoid this: Launching without testing forms, redirects, analytics and mobile paths.
  • For “Website Migration SEO Checklist”, do not use an example or number without recording its source, context and approval.

Sources and data rules

For technical benchmarks, use web.dev Core Web Vitals and W3C WCAG 2.2. Internal links follow Google link best practices. A keyword number is published only when it matches the exact topic, location and date range, and its source is named.

Questions to answer

Which URLs receive organic traffic?

Inventory current URLs, map redirects one to one, preserve useful content and metadata, test canonicals and submit the updated sitemap after launch. Start by writing a direct answer to “Which URLs receive organic traffic?” and the evidence that would change that answer.

Is every removed URL mapped?

Test the answer against a real situation. Redirecting every old page to the home page removes context for users and search engines. Each useful old URL should point to the closest relevant new page. Record where your situation is different before copying the approach.

Who checks errors after launch?

Assign one owner and one review date for “Who checks errors after launch?”. Keep the brief, test result and final decision together so the next review uses evidence.

Part of the Website Development learning hub.

Need help applying this practical checklist?

Inventory current URLs, map redirects one to one, preserve useful content and metadata, test canonicals and submit the updated sitemap after launch. Bring your current brief, evidence and constraints to the conversation.

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